As the world ages and the number of people over the age of 60 skyrockets, one essential question arises: are our oldest citizens seen, heard, and checked? That’s where the story of the project “Healthy Ageing in the Cross-Border region – HEAL” begins. Over the past months, it has shown how care, dedication, and cooperation can make a tangible difference in the lives of those who are often left in the shadows — older individuals in rural areas.
Instead of the elderly and the ill travelling for healthcare, healthcare came to them. In the towns of Inđija, Šid, Ruma, and Irig, during February and March 2024, Info Days were organized with free health screenings. Blood pressure, blood sugar, cholesterol, and triglycerides were measured, and there were discussions about mental health, nutrition, and physical activity. But most importantly, there was time for conversation, care, and humanity.
“I can’t remember the last time I had the chance to check my health. Thank you, children!”, said one of the beneficiaries, leaving a lasting impression on everyone involved in the implementation of the activities.
Trained and ready, Red Cross volunteers were the heart of this initiative. They didn’t just measure vital signs – they listened, explained, and encouraged. And when the results showed something concerning, doctors were brought directly to the villages, to places without clinics or regular medical services.
The project proved that prevention is not a privilege, but a right. That early detection is just as important in Irig as it is in Belgrade. And that there is a way to make this happen – with EU support, good organization, and a team of people who believe everyone deserves the opportunity to age with dignity.
Participants and local teams confirmed the importance of these activities. The Red Cross of Kiseljak reported: “Many people didn’t know they had high blood sugar. Everyone was thankful for the opportunity to check their health.” The Red Cross of Ruma highlighted strong cooperation with local medical services, while in Stara Pazova the action was carried out with the Serbian Army, which plans to continue under the name “Military Doctor in the Village.” In Novi Grad, one individual immediately visited a doctor after the screening – a potentially life-saving decision.
The project “HEAL” was implemented from November 2023 to August 2024, with a total value of EUR 254,447.77. Although its implementation has officially ended, its results and positive impact are still visible in the changes brought to local communities, the improved health of the beneficiaries, and the renewed trust of older citizens that they have not been forgotten.
