As part of the project “Together for Cultural Tourism – Cross-border Cooperation for Improved Socio-Economic Development and Preservation of Traditional Craftsmanship” , workshops were organized in Sremska Mitrovica, Šid, and Inđija, bringing together over 200 women. The aim of these workshops was to educate participants on identifying local heritage and integrating it with contemporary design, as well as assessing the market potential of handicrafts in the context of the region’s tourism offer. Additionally, participants had the opportunity to learn how to brand souvenirs and promote them on social media, with the intention of contributing to the development of local (cultural) tourism.

The next three workshops are planned to be held in Bosnia and Herzegovina, with a final event being an exhibition showcasing the project’s final results and the work of the participants.

Initiated a year ago, this project aims to gather women in educational programs, workshops, and info-sessions, with the support of experts, to develop new products and promote them in local tourist organizations and artistic studios. Additionally, part of the project includes regional craft colonies and a cross-border exhibition, allowing participants to showcase their products to a wider audience.

The project “Together for Cultural Tourism” is being implemented in the border area of Serbia and Bosnia and Herzegovina, in 18 municipalities and cities, with the aim of socio-economic empowerment of women and the promotion of handmade products as tourist attractions. This project is implemented by NALED in collaboration with the associations Etno mreža and Bosanske rukotvorine, with financial support from the European Union.”Together for Cultural Tourism ” aims to revive old crafts and techniques of domestic craftsmanship, restoring their economic and cultural value, and encouraging younger generations to engage in preserving cultural heritage through creative workshops.