| PROJECT OVERVIEW | ||
| Programme: | IPA III CBC Programme Serbia – Bosnia and Herzegovina 2021-2027 | |
| Call for Proposals: | 1st | |
| Contract No. | 002553215 2024 10520 028 001 000 001 – 1, signed October 15th 2026 | |
| Project Title: | Promotion of Rural Sustainable Tourism through Traditional Handicrafts, Shepherd Trails and Local Food – PASTiR | |
| Specific objective of the Programme: | SO 2.1. Sustainable tourism (incl. cultural and natural heritage) contributing to economic development of the cross-border region | |
| Programmes’ result: | Result 2.1.1: Joint cross-border tourism products/initiatives are developed/upgraded | |
| Project budget: | Total contract amount (€): | Contracted amount EU (€) and
% of total contract amount: |
| € 715,393.08 | € 597,140.00
83.47% |
|
| Beneficiaries of funds: | Lead applicant: | Co-applicants: |
| BIH
Sarajevo Economic Region Development Agency SERDA |
SRB
Open Air Museum “Old Village” Sirogojno BIH Bosnian Handicrafts (BHcrafts) SRB Women’s Center Užice |
|
| Location of the action: | SRB: | BiH: |
| Zlatibor District (City of Užice, Municipalities of Čajetina, Nova Varoš, Priboj, Prijepolje, Sjenica) | Nišići plateau – Municipality of Ilijaš and gravitating municipalities of Olovo, Vareš, Breza, Vogošća | |
| Target groups: | – Local population of the cross-border area involved and interested in providing tourism services (50 households)
– Tourism businesses and operators: tourism agencies, organisations, journalists, guides and influencers/bloggers active in promoting or selling packages (30) – NGOs and women’s associations active in protection and promotion of traditional handicrafts and heritage: local cultural and artistic associations and clubs (10) – Artisans interested to be included in the CBC tourism offer with their products (30) |
|
| Commencement date and project duration: | January 1st 2027, 36 months | |
| Overall objective: | Cultural and natural heritage contributing more to the sustainable rural tourism and socio-economic development of the cross-border area | |
| Specific objective(s) or project purpose: |
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| Estimated results: | R 1.1 – Two Shepherd Trails (approx. 60 km in total, approx. 30 km in each country) mapped and marked and two tourist-friendly maps with marked sites and services produced
R 1.2 – Tourist infrastructure (signalization and resting points) set up along the trails and one joint CBC tourist sign introduced R 1.3 – Two CBC thematic tourist itineraries based on intangible cultural heritage developed R 1.4 – Three small-scale investments in tourist infrastructure carried out: Interpretation Centres in Nišići (BiH) and on Zlatibor – “Bašta” and “Baština” (SRB) R 2.1 – Traditional handicraft techniques identified; one common guidance and one common conceptual solution for a joint Shepherd Trails wool souvenir produced R 2.2 – Handicraft workshops on woollen souvenirs organised for 30 participants (50% women) R 2.3 – Two joint events (handicraft colonies, exhibitions and fairs) organised R 2.4 – 50 persons (50% women) with increased capacities for providing tourism services and developing tourism products R 3.1 – One joint study visit to Shepherd Trails organised for 14 participants (media, tour operators and stakeholders) R 3.2 – 400 sets of promotional materials designed and printed R 3.3 – One app with 500 users and a social media channel on Shepherd Trails developed R 3.4 – One joint promotional video on Shepherd Trails produced R 3.5 – 600 CBC woollen souvenirs and promo products produced |
| Main activities
(in relation to the estimated results of the action): |
A1. Development of content and infrastructure for new tourism product in CBC region
A1.1. Mapping and marking Shepherd Trails in the CBC region A1.2. Setting up tourist infrastructure along the trails A1.3. Creation of CBC thematic tourist itineraries based on intangible cultural heritage A1.4. Establishment of three Interpretation Centres in the CBC area (one on Nišići plateau and two in Zlatibor area) A2. Capacity building of value chain actors in new tourism product in CBC region A2.1. Identification of traditional handicraft techniques of the CBC area and creation of a joint Shepherd Trails wool souvenir A2.2. Organisation of handicraft workshops for local artisans and craft associations on development of woollen souvenirs (including product and packaging design) A2.3. Organisation of handicraft colonies, exhibitions and fairs A2.4. Organisation of trainings on providing tourism services for local population in the CBC area A3. Promotion of new tourism product in CBC region A3.1. Organisation of a joint study visit to Shepherd Trails for media, tour operators and stakeholders A3.2. Designing and printing promotional materials A3.3. Development of an app and social media channel on Shepherd Trails in the CBC region A3.4. Production of a joint promotional video on Shepherd Trails in the CBC region A3.5. Creation of promotional woollen products and souvenirs of the CBC area |
