September 27, 2024, Sremska Mitrovica – Unique handicrafts adorned with motifs of begova šara and sofra, reflecting the cultural identity of Serbia and Bosnia and Herzegovina, were showcased today at the “Gift with Meaning” exhibition held in the Lazar Vozarević Gallery in Sremska Mitrovica.
The exhibition, organized by NALED and the Ethno Network in partnership with Bosnian Handicrafts, is part of the project “Together for Cultural Tourism – Cross-border Cooperation for Better Socio-Economic Development and Preservation of Traditional Crafts,” supported by the EU. The items, created by women artisans from the BH Crafts and Ethno Network associations, serve as representative business gifts and authentic tourist products from the border region.
Tatjana Macura, Minister without portfolio responsible for gender equality, prevention of violence against women, and the economic and political empowerment of women, expressed government support for the initiative. She highlighted that the work of both associations not only builds bridges between the two countries but also preserves cultural heritage.
Sremska Mitrovica Mayor Branislav Nedimović emphasized the synergy between the two nations through joint handicrafts, stating that this is a way to preserve unity. He thanked the women from both organizations, whose products symbolize the cultural legacy that connects both countries.
Nenad Ivanišević, Provincial Secretary for Economy and Tourism, highlighted the importance of preserving traditional crafts. He noted that the Provincial Government has invested over 15 million dinars in supporting this sector and announced significant funding for the upcoming year. “Through traditional crafts and pieces like these, we provide an anchor that ties people to these regions,” said Ivanišević.
Richard Maša, Head of the Second Operations Sector of the EU Delegation, stressed the EU’s pride in supporting at least 60 women artisans from 18 municipalities in Serbia and Bosnia and Herzegovina through this project. He added that this initiative is an excellent example of cross-border cooperation in addressing common challenges and fostering growth. “By investing in public health, employment, and cultural heritage, this program creates stronger ties between neighboring peoples,” said Maša.
British Ambassador Edward Ferguson and his wife contributed to the event’s recognition of cultural preservation. Ferguson, a former ambassador to Bosnia and Herzegovina, emphasized the diplomatic community’s admiration for the craftsmanship of the region. “The goal is to support women, empower them, and preserve Balkan traditions,” he stated.
Presidents of the Ethno Network and BH Crafts, Violeta Jovanović and Lejla Radončić, thanked the partners and encouraged officials, the diplomatic community, and the responsible business sector to continue supporting women artisans by purchasing meaningful and purposeful products that help preserve tradition while providing income.
The items on display feature begova šara and sofra motifs. Begova šara is an ornament found on Petrovac kilims, resembling patterns from Pirot and Sjenica-Pešter kilims, while sofra, a universal symbol, represents gathering around the table, prosperity, and maintaining family bonds.
