Together for Cultural Tourism – Cross-border Cooperation for Improved Socio-Economic Development and Preservation of Traditional Craftsmanship

% of total contract amount:

85.00%

National Alliance for Local Economic Development (NALED), Belgrade

Bosnian Handicrafts UHD, Tuzla

 SRB

Ethno Network, Belgrade

At least 60 craftswomen and female artisans from 18 municipalities in Serbia and Bosnia and Herzegovina.

Secondary target groups:

 · Local municipalities in Serbia and Bosnia and Herzegovina and their local tourist organizations

· Local and regional cultural institutions (museums, galleries, others) · Crafts associations and other relevant CSOs and professional organizations

· Local and regional development agencies, chambers of commerce

· Educational institutions such as primary and secondary schools (teachers and academic staff)

 · National/Federal institutions and structures in charge of tourism development and social entrepreneurship, female empowerment and economic development

SO2: To enhance quality of the cross-border cultural tourism offer by co-creating new joint tourism products.

SO3: To improve cross-border collaborations and connections between tourism stakeholders (as drivers of both tourism offer and tourism demand), especially with (unemployed) craftswomen and female artisans

SO2/EO2: At least 2 joint tourism products co-developed and jointly placed on tourism market in participating municipalities/cross-border area.

SO3/EO3: New collaborations and connections between cross-border stakeholders established to support sustainable socio-economic and tourism development of the cross-border area.

1.1. Joint project management:

1.1.1. Project Team establishment and kick-off meeting

1.1.2. Joint Coordinating Body establishment and quarterly meetings 1.1.3. Financial management

1.1.4. Procurement, contracting and contract management

1.1.5. Organization of capacity-building and networking events

1.1.6. Drawing up narrative and financial reports

1.1.7. Monitoring, evaluation, learning and reporting

1.2. Communication, Dissemination and Visibility

1.2.1. Drawing up Communication Plan

1.2.2. Implementation of Communication Plan

1.2.3. Coordination with external experts engaged to brand, design and produce promotional materials

1.2.4. Dissemination of promotional materials

1.2.5. Organization of dissemination and promotion events

1.2.6. PR and social media

Work Package 2 (linked to SO1/EO1 and SO2/EO2): Capacity-building programme for cross-border cultural heritage preservation and tourism development:

2.1. Organization of trainings and workshops for craftswomen and female artisans

2.1.1. Developing criteria for selection of project beneficiaries and selection (via open call and/or direct invitation)

 2.1.2. Organizing up to 4 orientational info sessions to introduce beneficiaries to the project objectives, expected results and activities (2 per country)

 2.1.3. Capacity-building programme for the beneficiaries (series of 6 workshops and trainings; 3 per country)

2.2. Co-developing joint tourism products to improve cross-border tourism offer

2.2.1. Procurement of equipment and raw materials for beneficiaries 2.2.2. Development of preliminary joint cultural tourism products (incl. product and package design)

2.2.3. Organizing 2 study visits (1 per country) to exchange experiences and shape the joint tourism products

2.2.4. Development of final joint cultural tourism products (up to 400 items, 200 per country)

Work Package 3 (linked to SO3//EO3): Cross-border cooperation for joint tourism product development and placement on tourism markets:

3.1. Organization of cross-border tourism events to boost networking and cooperation for improved tourism offer

3.1.1. Developing a program of tourist colonies/events to promote developed joint tourism products as well as places from which they originate

3.1.2. Organizing up to 3 joint cultural tourist colonies/events to promote joint tourism products and support networking (incl. diplomatic core, public officials, media) which includes sightseeing the places from which developed products originate (2 in Serbia and 1 in Bosnia and Herzegovina)

3.1.3. Advocating for establishment of specialized cross-border sales galleries for traditional arts and crafts (1 in Serbia in a participating municipality, a local hotel or similar)

3.1.4. Organizing a cross-border exhibition for local craftswomen and female artisans producing products with tourism potential that can be valorised and commercialized on tourism market (1 event in Serbia)

 3.2. Engaging additional stakeholders in advancing relevant policies, tourism offer and heritage preservation efforts

3.2.1. Organizing up to 2 joint creative workshops for schoolteachers and academic staff who work with youth and children in cooperation with local schools from the programme area to teach about how to promote cultural heritage, craftsmanship and local tourist potentials among youth and children (1 per country)

 3.2.2. Developing recommendations for definition of regulatory framework for social entrepreneurship in programme area municipalities in Bosnia and Herzegovina (based on the successful example in Serbia)