| PROJECT OVERVIEW | ||
| Programme: | IPA III CBC Programme Serbia – Bosnia and Herzegovina 2021-2027 | |
| Call for Proposals: | 1st | |
| Contract No. | 002553215 2024 10520 028 001 000 001 – 4, signed October 14th 2026 | |
| Project Title: | Entrepreneurial Museums | |
| Specific objective of the Programme: | SO 2.1. Sustainable tourism (incl. cultural and natural heritage) contributing to economic development of the cross-border region | |
| Programmes’ result: | Result 2.1.1: Joint cross-border tourism products/initiatives are developed/upgraded
Result 2.1.2: Natural and cultural sites are preserved |
|
| Project budget: | Total contract amount (€): | Contracted amount EU (€) and
% of total contract amount: |
| € 649,491.56 | € 547,781.00
84.34% |
|
| Beneficiaries of funds: | Lead applicant: | Co-applicants: |
| BIH
LINK Entrepreneurial Centre, Mostar |
SRB
Prijepolje Museum BIH Museum of East Bosnia Tuzla |
|
| Location of the action: | SRB: | BiH: |
| Zlatibor District – Municipality of Prijepolje | Tuzla Canton – City of Tuzla | |
| Target groups: | – Staff of the two targeted museums, crucial for upgrading and preservation of the Prijepolje Museum and the Museum of East Bosnia Tuzla (10)
– Small businesses and supporting facilities crucial for additional tourist offer: accommodation, local products, storytelling (20) – Tourism development stakeholders: tour operators and tourism organisations (12) – Gaming industry actors crucial for development of the unique tourism product “The Games of the Museums” (4) |
|
| Commencement date and project duration: | December 1st 2026, 36 months | |
| Overall objective: | To make museums (as cultural heritage sites) more entrepreneurially oriented and increase their contribution to socio-economic development | |
| Specific objective(s) or project purpose: |
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|
| Estimated results: | R 1.1 – Presentational and interpretation capacities of two museums significantly improved in Prijepolje and Tuzla and promoted in other museums
R 1.2 – The quality of offer of at least 20 supporting facilities/businesses in the tourism sector is increased and they are better connected with the museums R 2.1 – Unique tourist product “The Games of the Museums” created and in function R 2.2 – Joint tourist offer of the museums promoted |
| Main activities
(in relation to the estimated results of the action): |
A1.1. Introducing new technologies in museums
A1.1.1. Increasing management and staff capacities to utilise and develop new technologies A1.1.2. Small-scale works to prepare the space for new technologies (electrical circuits, locksmith work, minor refurbishment and adaptation, corresponding museum furniture) A1.1.3. Purchasing and installing equipment with pilot testing (adjustments) A1.1.4. Increasing risk prevention to avoid negative influence of the new technologies on the heritage A1.2. Improving supporting facilities/businesses around museums – souvenir shops, accommodation providers, tour operators A1.2.1. Connecting accommodation offers and museums in order to improve quality and digital connection between museums and accommodation providers A1.2.2. Heritage interpretation certification to improve storytelling and visitor engagement A1.2.3. Innovative products for innovative technologies – developing new local products related to cultural heritage with tourism potential A2.1. Creation of the unique tourist product “The Games of the Museums” A2.1.1. Conceptualisation, theme selection and puzzle design (connecting tourist attractions/cultural heritage) A2.1.2. Technology integration (purchasing equipment, space layout), testing and iteration A2.2. Promotion A2.2.1. Involving tourism organisations around the tourism product A2.2.2. Developing and implementing a new promotional model using “The Games of the Museums” that enables tourism actors and SMEs to promote their services in a unique way A2.2.3. Organising promotional events (digital, joint cultural, in cooperation with influencers and tour operators) |
