| PROJECT OVERVIEW | ||
| Programme: | CBC SRB-BiH 2014-2020 | |
| Call for Proposals: | 3rd | |
| Contract No. | 48-00-162/2021-28-11 signed on June 26th 2023 | |
| Project Title: | NEW OPEN-AIR SITES FOR BETTER QUALITY OF TOURISM PRODUCTS “Open-Air Everywhere!” | |
| Specific objective of the Programme: | SO 3.1. Increasing the contribution of tourism to the socio-economic development of the programme area | |
| Programmes’ result: | Result inclusion 3.1.1: The offer and quality of tourism products and services is furthered based on joint efforts and initiatives | |
| Project budget: | Total contract amount (€): | Contracted amount EU (€) and
% of total contract amount: |
| € 394.082,03 | € 334.457,42
84,87% |
|
| Beneficiaries of funds: | Lead applicant: | Co-applicants: |
| BiH
Regional Development Agency NERDA, Tuzla |
BIH
City of Tuzla, Tuzla Tourist Board of the City of Tuzla SRB Tourism Organization of Western Serbia, Užice |
|
| Location of the action: | SRB: | BiH: |
| Republic of Serbia, Zlatiborski District (municipalities: Sjenica, Prijepolje, Nova Varos, Cajetina, Bajina Basta, Kosjeric, Pozega and city of Uzice) | Bosnia and Herzegovina, Tuzla Canton, City of Tuzla | |
| Target groups: | 1: ca. 380.000 visitors of Zlatibor District and Tuzla Canton
2: ca. 764.000 inhabitants of Zlatibor District and Tuzla Canton 3: 17 Tourism organizations/boards in Zlatibor District and in Tuzla Canton 4: ca. 70 accompanied goods and services providers (food, crafts, attractions in surroundings) 5: ca. 60 tour operators and tourism agencies in Zlatibor District and in Tuzla Canton 6: ca. 30 The mountaineering/hiking associations in Zlatibor District and in Tuzla Canton |
|
| Commencement date and project duration: | July 01st 2023, 18 months | |
| Overall objective: | To contribute to enhancement of tourism offer and services in cross-border area | |
| Specific objective(s) or project purpose: | Enhancing tourism sector’s ability in Tuzla Canton and Zlatibor District to attract domestic tourist | |
| Estimated results: | 1: Tourism infrastructure for open-air tourism developed
2: Tourism services for open-air tourism networked and upgraded 3: New services promoted to tourism market and stakeholders 4: Project successfully implemented and coordinated |
| Main activities
(in relation to the estimated results of the action): |
1: Development of open-air tourism infrastructure
1.1 Equipping and upgrading the recreational and outdoor park at the Ilinčica locality in Tuzla, BiH 1.2 Eco-camping friendly zones introduced in 9 destinations in Zlatibor District and one eco-camping friendly zone piloted in Tuzla 2: Capacity building and networking of tourism service providers 2.1 Training of service providers for new content in Tuzla city 2.2. Capacity building of tourism stakeholders for development and promotion of open-air tourism concept 2.3 Development of web application for promotion of accompanying services in both destinations 3: Promotion of new tourism services 3.1. Organization of promotional events and dissemination of promotional items 3.2. Signaling and marking of the new tourism sites/products 3.3. Developing and implementing marketing and PR campaign 4 Project Management 4.1. Project management activities |
