{"id":10565,"date":"2026-10-27T19:25:00","date_gmt":"2026-10-27T17:25:00","guid":{"rendered":"https:\/\/srb-bih.org\/?post_type=project&p=10565"},"modified":"2026-10-27T19:50:23","modified_gmt":"2026-10-27T17:50:23","slug":"promotion-of-rural-sustainable-tourism-through-traditional-handicrafts-shepherd-trails-and-local-food-pastir","status":"publish","type":"project","link":"https:\/\/srb-bih.org\/en\/project\/promotion-of-rural-sustainable-tourism-through-traditional-handicrafts-shepherd-trails-and-local-food-pastir\/","title":{"rendered":"Promotion of Rural Sustainable Tourism through Traditional Handicrafts, Shepherd Trails and Local Food \u2013 PASTiR"},"content":{"rendered":"

<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
PROJECT OVERVIEW<\/strong><\/td>\n<\/tr>\n
Programme:<\/strong><\/td>\nIPA III CBC Programme Serbia \u2013 Bosnia and Herzegovina 2021-2027<\/strong><\/td>\n<\/tr>\n
Call for Proposals:<\/strong><\/td>\n1st<\/strong><\/td>\n<\/tr>\n
Contract No.<\/strong><\/td>\n002553215 2024 10520 028 001 000 001 \u2013 1, signed October 15th 2026<\/strong><\/td>\n<\/tr>\n
Project Title:<\/strong><\/td>\nPromotion of Rural Sustainable Tourism through Traditional Handicrafts, Shepherd Trails and Local Food \u2013 PASTiR<\/strong><\/td>\n<\/tr>\n
Specific objective of the Programme:<\/strong><\/td>\nSO 2.1. Sustainable tourism (incl. cultural and natural heritage) contributing to economic development of the cross-border region<\/strong><\/td>\n<\/tr>\n
Programmes\u2019 result:<\/strong><\/td>\nResult 2.1.1: Joint cross-border tourism products\/initiatives are developed\/upgraded<\/strong><\/td>\n<\/tr>\n<\/thead>\n
Project budget:<\/strong><\/td>\nTotal contract amount (\u20ac):<\/strong><\/td>\nContracted amount EU (\u20ac) and<\/strong><\/p>\n

% of total contract amount:<\/strong><\/td>\n<\/tr>\n

\u20ac  715,393.08<\/td>\n\u20ac  597,140.00<\/p>\n

83.47%<\/td>\n<\/tr>\n

Beneficiaries of funds:<\/strong><\/td>\nLead applicant:<\/strong><\/td>\nCo-applicants:<\/strong><\/td>\n<\/tr>\n
BIH<\/strong><\/p>\n

Sarajevo Economic Region Development Agency SERDA<\/td>\n

SRB<\/strong><\/p>\n

Open Air Museum \u201cOld Village\u201d Sirogojno<\/p>\n

BIH<\/strong><\/p>\n

Bosnian Handicrafts (BHcrafts)<\/p>\n

SRB<\/strong><\/p>\n

Women\u2019s Center U\u017eice<\/td>\n<\/tr>\n

Location of the action:<\/strong><\/td>\nSRB:<\/strong><\/td>\nBiH:<\/strong><\/td>\n<\/tr>\n
Zlatibor District (City of U\u017eice, Municipalities of \u010cajetina, Nova Varo\u0161, Priboj, Prijepolje, Sjenica)<\/td>\nNi\u0161i\u0107i plateau \u2013 Municipality of Ilija\u0161 and gravitating municipalities of Olovo, Vare\u0161, Breza, Vogo\u0161\u0107a<\/td>\n<\/tr>\n
Target groups:<\/strong><\/td>\n– Local population of the cross-border area involved and interested in providing tourism services (50 households)<\/p>\n

– Tourism businesses and operators: tourism agencies, organisations, journalists, guides and influencers\/bloggers active in promoting or selling packages (30)<\/p>\n

– NGOs and women\u2019s associations active in protection and promotion of traditional handicrafts and heritage: local cultural and artistic associations and clubs (10)<\/p>\n

– Artisans interested to be included in the CBC tourism offer with their products (30)<\/td>\n<\/tr>\n

Commencement date and project duration:<\/strong><\/td>\nJanuary 1st 2027, 36 months<\/td>\n<\/tr>\n
Overall objective:<\/strong><\/td>\nCultural and natural heritage contributing more to the sustainable rural tourism and socio-economic development of the cross-border area<\/td>\n<\/tr>\n
Specific objective(s) or project purpose:<\/strong><\/td>\n\n
    \n
  1. New tourist products\/experiences based on local cultural and natural resources developed, integrating traditional handicrafts, shepherd trails and local food into the overall tourist offer of the cross-border area<\/li>\n<\/ol>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

     <\/p>\n\n\n\n\n
    Estimated results:<\/strong><\/td>\nR 1.1 – Two Shepherd Trails (approx. 60 km in total, approx. 30 km in each country) mapped and marked and two tourist-friendly maps with marked sites and services produced<\/p>\n

    R 1.2 – Tourist infrastructure (signalization and resting points) set up along the trails and one joint CBC tourist sign introduced<\/p>\n

    R 1.3 – Two CBC thematic tourist itineraries based on intangible cultural heritage developed<\/p>\n

    R 1.4 – Three small-scale investments in tourist infrastructure carried out: Interpretation Centres in Ni\u0161i\u0107i (BiH) and on Zlatibor \u2013 \u201cBa\u0161ta\u201d and \u201cBa\u0161tina\u201d (SRB)<\/p>\n

    R 2.1 – Traditional handicraft techniques identified; one common guidance and one common conceptual solution for a joint Shepherd Trails wool souvenir produced<\/p>\n

    R 2.2 – Handicraft workshops on woollen souvenirs organised for 30 participants (50% women)<\/p>\n

    R 2.3 – Two joint events (handicraft colonies, exhibitions and fairs) organised<\/p>\n

    R 2.4 – 50 persons (50% women) with increased capacities for providing tourism services and developing tourism products<\/p>\n

    R 3.1 – One joint study visit to Shepherd Trails organised for 14 participants (media, tour operators and stakeholders)<\/p>\n

    R 3.2 – 400 sets of promotional materials designed and printed<\/p>\n

    R 3.3 – One app with 500 users and a social media channel on Shepherd Trails developed<\/p>\n

    R 3.4 – One joint promotional video on Shepherd Trails produced<\/p>\n

    R 3.5 – 600 CBC woollen souvenirs and promo products produced<\/td>\n<\/tr>\n

    Main activities<\/strong><\/p>\n

    (in relation to the estimated results of the action):<\/strong><\/td>\n

    		A1. Development of content and infrastructure for new tourism product in CBC region<\/strong><\/p>\n

    A1.1. Mapping and marking Shepherd Trails in the CBC region<\/p>\n

    A1.2. Setting up tourist infrastructure along the trails<\/p>\n

    A1.3. Creation of CBC thematic tourist itineraries based on intangible cultural heritage<\/p>\n

    A1.4. Establishment of three Interpretation Centres in the CBC area (one on Ni\u0161i\u0107i plateau and two in Zlatibor area)<\/p>\n

    A2. Capacity building of value chain actors in new tourism product in CBC region<\/strong><\/p>\n

    A2.1. Identification of traditional handicraft techniques of the CBC area and creation of a joint Shepherd Trails wool souvenir<\/p>\n

    A2.2. Organisation of handicraft workshops for local artisans and craft associations on development of woollen souvenirs (including product and packaging design)<\/p>\n

    A2.3. Organisation of handicraft colonies, exhibitions and fairs<\/p>\n

    A2.4. Organisation of trainings on providing tourism services for local population in the CBC area<\/p>\n

    A3. Promotion of new tourism product in CBC region<\/strong><\/p>\n

    A3.1. Organisation of a joint study visit to Shepherd Trails for media, tour operators and stakeholders<\/p>\n

    A3.2. Designing and printing promotional materials<\/p>\n

    A3.3. Development of an app and social media channel on Shepherd Trails in the CBC region<\/p>\n

    A3.4. Production of a joint promotional video on Shepherd Trails in the CBC region<\/p>\n

    A3.5. Creation of promotional woollen products and souvenirs of the CBC area<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    <\/p>","protected":false},"excerpt":{"rendered":"

    PROJECT OVERVIEW Programme: IPA III CBC Programme Serbia \u2013 Bosnia and Herzegovina 2021-2027 Call for Proposals: 1st Contract No. 002553215 2024 10520 028 001 000 001 \u2013 1, signed October 15th 2026 Project Title: Promotion of Rural Sustainable Tourism through Traditional Handicrafts, Shepherd Trails and Local Food \u2013 PASTiR Specific objective of the Programme: SO […]<\/p>\n","protected":false},"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"_links_to":"","_links_to_target":""},"projectcategory":[54,52,53],"class_list":["post-10565","project","type-project","status-publish","format-standard","hentry"],"yoast_head":"\nPromotion of Rural Sustainable Tourism through Traditional Handicrafts, Shepherd Trails and Local Food \u2013 PASTiR - Cross-border Programme<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/srb-bih.org\/project\/promotion-of-rural-sustainable-tourism-through-traditional-handicrafts-shepherd-trails-and-local-food-pastir\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Promotion of Rural Sustainable Tourism through Traditional Handicrafts, Shepherd Trails and Local Food \u2013 PASTiR - 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