{"id":6124,"date":"2019-02-14T10:00:12","date_gmt":"2019-02-14T08:00:12","guid":{"rendered":"http:\/\/srb-bih.org\/?post_type=project&p=6124"},"modified":"2019-02-14T11:35:08","modified_gmt":"2019-02-14T09:35:08","slug":"development-and-promotion-of-health-tourism-spas-in-cross-border-area-bosnia-and-herzegovina-serbia-cross-spa-2","status":"publish","type":"project","link":"https:\/\/srb-bih.org\/ba\/project\/development-and-promotion-of-health-tourism-spas-in-cross-border-area-bosnia-and-herzegovina-serbia-cross-spa-2\/","title":{"rendered":"Razvoj i promocija zdravstvenog turizma u prekograni\u010dnom podru\u010dju Srbija-BiH (CROSS-SPA)"},"content":{"rendered":"

Mjera 1.1:  – <\/strong>Unapre\u0111enje produktivnosti I kompetitivnosti oblasti u pogledu ekonomskih, ruralnih, kulturnih i prirodnih resursa<\/p>\n

Naziv projekta:<\/strong>  Razvoj i promocija zdravstvenog turizma u prekograni\u010dnom podru\u010dju Srbija-BiH (CROSS-SPA)<\/p>\n

Bud\u017eet projekta:<\/strong><\/p>\n\n\n\n\n\n\n
 <\/td>\nVrijednost projekta<\/td>\nEU doprinos<\/td>\n<\/tr>\n
Republika Srbija<\/td>\n\u20ac 183,031.32<\/td>\n\u20ac 155,576.62<\/td>\n<\/tr>\n
Bosna i Hercegovina<\/td>\n\u20ac 269,121.90<\/td>\n\u20ac 228,753.62<\/td>\n<\/tr>\n
UKUPNO<\/td>\n\u20ac 452,153.22<\/td>\n\u20ac 384,330.24<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

 <\/strong><\/p>\n

Korisnik sredstava u Republici Srbiji:<\/strong> Turisti\u010dka organizacija regije Zapadna Srbija, U\u017eice<\/p>\n

Korisnik sredstava u Bosni i Hercegovini: <\/strong>Fondacija lokalne demokratije Sarajevo<\/p>\n

 <\/p>\n

Partneri<\/strong>: Sarajevska regionalna razvojna agencija SERDA i Regionalna razvojna agencija Zlatibor, U\u017eice<\/p>\n

 <\/strong><\/p>\n

Podru\u010dje realizacije:<\/strong><\/p>\n

    \n
  • Srbija: Zapadna Srbija (Uzice, Cajetina, Bajina Basta, Ivanjica, Arilje, Pozega, Kosjeric, Nova Varos, Prijepolje i Sjenica)<\/li>\n
  • Bosna i Hercegovina: Sarajevo makro regija (Olovo, Fojnica i Sarajevo)<\/li>\n<\/ul>\n

    Ciljne grupe projekta:<\/strong> Rukovodstvo i zaposleni u banjskom i zdravstvenom turizmu u prekograni\u010dnoj oblasti, 100 zaposlenih u 6 spa \/ lje\u010dili\u0161ta, 80 zaposlenih u 10 turisti\u010dkih organizacija (zajednica) u prekograni\u010dnoj oblasti, 80 turoperatora i turisti\u010dkih agencija iz Srbije i BiH i 30 iz regiona i zemalja EU, 20 predstavnika medija iz BiH, Srbije i drugih zemalja regiona, 20 predstavnika nevladinih organizacija iz BiH i Srbije.<\/p>\n

     <\/p>\n

    Trajanje projekta:<\/strong> 01.04. 2013 \u201330.09.2014-SRB<\/p>\n

    01.04. 2013 \u201331.10. 2014-BIH<\/p>\n

     <\/p>\n

    Ciljevi projekta:<\/strong><\/p>\n

    Op\u0161ti cilj projekta: <\/strong>Ja\u010danje regionalne saradnje i odr\u017eivog ekonomskog razvoja pograni\u010dnih podru\u010dja (BiH i Srbije) kroz uspostavljanje integrisane zajedni\u010dke turisti\u010dke ponude zdravstvenog turizma<\/p>\n

    Specifi\u010dni ciljevi:<\/strong><\/p>\n

     <\/strong>-Razvoj i postavljanje novog zajedni\u010dkog proizvoda zdravstvenog turizma integrisane jedinstvene turisti\u010dke ponude prekograni\u010dnog regiona zdravstvenog turizma.<\/p>\n

    – Pove\u0107anje kapaciteta ponude zdravstvenog turizma u prekograni\u010dnom regionu kroz pro\u0161irenje asortimana turisti\u010dkih proizvoda u segmentu koji promovi\u0161e zdrav \u017eivot i odgovornost za vlastito zdravlje<\/p>\n

    Aktivnosti i rezultati projekta<\/strong><\/p>\n

    Cross SPA projekat je imao za cilj da identifikuje zajedni\u010dki proizvod zdravstvenog turizma dva podru\u010dja koja imaju dobre prirodne resurse za razvoj zdravstvenog turizma. Kreiranje zajedni\u010dkog turisti\u010dkog proizvoda zapo\u010delo je dodatnom analizom resursa i atrakcija, infrastrukture, tr\u017ei\u0161ne pozicije i razmatranja mogu\u0107ih pravaca razvoja zajedni\u010dkih proizvoda \/ zajedni\u010dkih programa.<\/p>\n

    Identifikacija postoje\u0107ih kapaciteta u prekograni\u010dnom podru\u010dju i trenutni trendovi u okru\u017eenju pomogli su u definisanju preporuka za pobolj\u0161anje ponude i stvaranje zajedni\u010dkog proizvoda.<\/p>\n

    Cross SPA projekat omogu\u0107io je kvalitet usluge zajedni\u010dkog proizvoda kroz obuke za srednji i izvr\u0161ni menad\u017ement u banjama, organizovane u skladu sa standardima Evropske asocijacije SPA.<\/p>\n

    Air SPA Cigota je prenijela svoja iskustva u kreiranju programa mr\u0161avljenja kolegama u Bosni, a neki elementi tog programa ponovno su definisani i prilago\u0111eni kao platforma za zajedni\u010dki proizvod.<\/p>\n

    Projekat je doprinio pobolj\u0161anju infrastrukture u specijalnim bolnicama u Olovu i Cigoti, nabavljena je nova fitnes oprema, pru\u017eane su zajedni\u010dke usluge koje promovi\u0161u prevenciju i zdrav \u017eivot.<\/p>\n

     <\/p>\n

    Tokom implementacije projekta, razvijeno je 15 zajedni\u010dkih programa, od kojih je svaki uklju\u010divao prirodne (banje), istorijske i gastronomske komponente iz svake zemlje. Pored toga, bolnice Cigota i Fojnica kreirale su zajedni\u010dki medicinski program za prevenciju posturalnih poreme\u0107aja  kod dece. Program se zasniva na Cigotinom iskustvu u programu gojaznosti \u201cCigotica\u201d i Fojni\u010dkim kapacitetima u rehabilitaciji i fizioterapiji.<\/p>\n

    Dalja unapredjivanja  proizvoda \/ programa postignuta su kroz izradu  Marketing plana, kao instrumenta za dugoro\u010dne promotivne aktivnosti tokom trajanja projekta. Promotivne aktivnosti vr\u0161ene su kroz promociju na sajmovima, studijska putovanja za doma\u0107e i strane novinare i turoperatore, pripremane su i distribuirane bro\u0161ure i druge publikacije.<\/p>\n

    Na ovaj na\u010din, projekat je pokrenuo dalji razvoj proizvoda zdravstvenog turizma koji je prioritet u obje zemlje.<\/p>\n

     <\/p>\n

     <\/p>\n

    Projekat je omogu\u0107io pove\u0107anje vidljivosti na turisti\u010dkom tr\u017ei\u0161tu, pobolj\u0161anje turisti\u010dke ponude kroz zajedni\u010dke aktivnosti i na taj na\u010din pove\u0107ao broj turisti\u010dkih poseta banjama kao i cijelom regionu.<\/p>\n

    Odli\u010dna saradnja koja je uspostavljena izme\u0111u \u0161est banja u prekograni\u010dnoj oblasti,a  koja \u0107e se nastaviti kroz implementaciju zajedni\u010dkog turisti\u010dkog proizvoda ili bolje re\u010deno kroz identifikovane nekoliko zajedni\u010dkih programa koji se nude u zdravstvenom turizmu.<\/p>","protected":false},"excerpt":{"rendered":"

    Mjera 1.1:  – Unapre\u0111enje produktivnosti I kompetitivnosti oblasti u pogledu ekonomskih, ruralnih, kulturnih i prirodnih resursa Naziv projekta:  Razvoj i promocija zdravstvenog turizma u prekograni\u010dnom podru\u010dju Srbija-BiH (CROSS-SPA) Bud\u017eet projekta:   Vrijednost projekta EU doprinos Republika Srbija \u20ac 183,031.32 \u20ac 155,576.62 Bosna i Hercegovina \u20ac 269,121.90 \u20ac 228,753.62 UKUPNO \u20ac 452,153.22 \u20ac 384,330.24     […]<\/p>\n","protected":false},"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"_links_to":"","_links_to_target":""},"projectcategory":[54,52,53],"class_list":["post-6124","project","type-project","status-publish","format-standard","hentry"],"yoast_head":"\nRazvoj i promocija zdravstvenog turizma u prekograni\u010dnom podru\u010dju Srbija-BiH (CROSS-SPA) - Cross-border Programme<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/srb-bih.org\/en\/project\/development-and-promotion-of-health-tourism-spas-in-cross-border-area-bosnia-and-herzegovina-serbia-cross-spa-2\/\" \/>\n<meta property=\"og:locale\" content=\"bs_BA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Razvoj i promocija zdravstvenog turizma u prekograni\u010dnom podru\u010dju Srbija-BiH (CROSS-SPA) - Cross-border Programme\" \/>\n<meta property=\"og:description\" content=\"Mjera 1.1:  – Unapre\u0111enje produktivnosti I kompetitivnosti oblasti u pogledu ekonomskih, ruralnih, kulturnih i prirodnih resursa Naziv projekta:  Razvoj i promocija zdravstvenog turizma u prekograni\u010dnom podru\u010dju Srbija-BiH (CROSS-SPA) Bud\u017eet projekta:   Vrijednost projekta EU doprinos Republika Srbija \u20ac 183,031.32 \u20ac 155,576.62 Bosna i Hercegovina \u20ac 269,121.90 \u20ac 228,753.62 UKUPNO \u20ac 452,153.22 \u20ac 384,330.24     […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/srb-bih.org\/en\/project\/development-and-promotion-of-health-tourism-spas-in-cross-border-area-bosnia-and-herzegovina-serbia-cross-spa-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Cross-border Programme\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-14T09:35:08+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minuta\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/srb-bih.org\/en\/project\/development-and-promotion-of-health-tourism-spas-in-cross-border-area-bosnia-and-herzegovina-serbia-cross-spa-2\/\",\"url\":\"https:\/\/srb-bih.org\/en\/project\/development-and-promotion-of-health-tourism-spas-in-cross-border-area-bosnia-and-herzegovina-serbia-cross-spa-2\/\",\"name\":\"[:en]Development and Promotion of Health Tourism Spas in Cross-border Area Bosnia and Herzegovina \u2013 Serbia (CROSS SPA)[:sr]\u0420\u0430\u0437\u0432\u043e\u0458 \u0438 \u043f\u0440\u043e\u043c\u043e\u0446\u0438\u0458\u0430 \u0437\u0434\u0440\u0430\u0432\u0441\u0442\u0432\u0435\u043d\u043e\u0433 \u0442\u0443\u0440\u0438\u0437\u043c\u0430 \u0443 \u043f\u0440\u0435\u043a\u043e\u0433\u0440\u0430\u043d\u0438\u0447\u043d\u043e\u043c \u043f\u043e\u0434\u0440\u0443\u0447\u0458\u0443 \u0421\u0440\u0431\u0438\u0458\u0430-\u0411\u0438\u0425 [:ba]Razvoj i promocija zdravstvenog turizma u prekograni\u010dnom podru\u010dju Srbija-BiH (CROSS-SPA)[:] - 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